How to get started with customer education
A simple but effective 5-step guide to getting started with customer education in your company, whatever its type.
Read postBlog
Learn about instructional design, storyboards, lesson scripts, microlearning, customer education and LearnDash, with articles by Ivan Chagas.
What is the product adoption curve and how to improve it
Learn how to improve customer and user retention and renewal in your startup by understanding the product adoption curve.
Read post
How to use social media in educational content
Discover 12 ways to use social media in educational content, for teachers and for companies that educate their customers.
Read post
Customer education metrics: how to measure results
How do you measure the results of customer education? Learn the four types of metrics and how to tie them to business goals.
Read post
How to define your target audience for online courses
Learn what a target audience is, how to define yours for an online course and the 5 best ways to research your learners.
Read post
Customer education examples and case studies
Real customer education examples and case studies from three startups, with the tools and techniques they use to educate customers.
Read post
How to create an online course: from syllabus to recording
A practical, step-by-step guide to creating your first online course, from choosing a platform to recording and editing your lessons.
Read post
The main customer education tools
Learn the main customer education tools, from knowledge bases and on-demand courses to webinars, ebooks and product tours.
Read post
How to write an online lesson script
Learn how to write a lesson script for your online course, from the basic structure to writing tips, using a word-for-word script or an outline.
Read post
Who is responsible for customer education?
Who is responsible for customer education in your company? It depends on your goals. See how it works in marketing, customer success and product.
Read post
What is customer education?
Customer education is about accelerating your customers' learning so they find more and more value in your product or service.
Read post
How to plan media for your lessons
Learn how to choose and combine text, image, audio and video in your lessons using Gagné's events of instruction and Mayer's principles.
Read postNo posts found for this filter.
Today, at EduBuilders
Ivan Chagas takes his instructional design foundation into technology, AI and educational products. Courses and projects now happen at EduBuilders.