Building a platform for the international market

Philipp Elmer is an Austrian course platform for Automic, a complex software for orchestrating and automating services across ERP, business applications, microservices and multicloud. They call themselves the most interactive Automic learning platform in the world.

Problem:

Established for some time and dominant in the German-speaking market, they wanted to expand internationally. Their platform had more than 200 courses, and they would have to start by recreating the courses for a new audience, so the platform needed to be somewhat simpler.

Solution:

We rebuilt their platform and adapted it for the international market, mainly aimed at Americans. Our suggestion to create a new brand was accepted, and we went ahead with the website redesign. We then duplicated the site to apply the new identity while translating the content.

Technologies used:

• LearnDash
• ACF
• Elementor
• Uncanny Toolkit
• H5P
• Genially
• LocoTranslate

A new platform for English speakers.

The translation itself was more laborious than difficult. What made this project interesting was adapting the brand to the new identity and choosing which features to keep, since the platform would start out without a course library. For that reason, we removed the course filters and the course search, as we would be starting with just a few courses. One thing we kept was the learning path system, which organizes the courses by profession so people can understand the order in which to take the content. It is a very simple and useful system.