Education for influencers

Utoo is a startup that connects suppliers with influencers, so influencers can monetize their audience by selling partner companies' products through the online store Utoo built.

Problem:

Utoo worked well as a SaaS startup, but it needed to educate its users (the influencers) on how to sell the suppliers' products, and to teach its suppliers how to work with influencers.

Solution:

Poly was responsible for planning all the actions and projects needed to reach that goal. We created Utoo University to deliver the free courses we produced over the years, in a strong and lasting partnership. We planned, designed and developed the platform, and we also planned, scripted, recorded and edited the lessons.

Technologies used:

Teachable
LearnDash
GamiPress
OBS Studio
Divi

Planning, developing and maintaining the platform.

We built a platform to host the courses. We started with Teachable because it was simpler and faster to launch. We soon migrated to WordPress, though, because we needed an ebook library and custom pages to communicate with the audience. Education for influencers

Ebook creation:

We wrote 20 ebooks, almost 40,000 words in total. They were offered for free and used to generate new leads and as the base material for the videos, which made the process more efficient. We generated more than 1,800 new leads. Education for influencers

Educational content.

From a selection of the ebooks, we produced more than 2 hours of livestreams and 6 hours of course content. In total, the courses received 3,000 registrations, meeting the main goal of educating the audience. The materials also served as a base for social media content. We also organized all the courses into learning paths to better guide students and users, especially beginners. < See other projects